Project Brief

You must submit a completed Project Brief with every project. Project Briefs must be typed and use proper spelling, punctuation and grammar. Your grade will be negatively affected by the use of improper spelling, punctuation and grammar. Your project brief must be printed out and handed in at the beginning of that class that it is due.  Briefs that are e-mailed will be counted as late and will lose points. 

Description

Describe your project in one to three paragraphs. What is the purpose of your project? Why did you chose the subject? What makes your project interesting or useful?

Audience

Who is the intended audience for your project? Where would this project most likely be published? What design decisions did you make to attract this audience?

How to decide who your audience is: This section should never say that the “audience is everyone.” Your project should appeal to a certain group of people—think about where it would be published. Even if your topic seems universally interesting, it should appeal to one group over another examples of audience are: People living in Philadelphia; Suburban mothers with young children; People concerned about the environment; People interested in traveling on a budget

Design Strategies

Explain your design process. How are contrast, repetition, alignment and proximity used to create a clear and effective message? What design elements did you use to create a cohesive piece? What obstacles did you face in your design, and what solution did you find to solve it?

Research

How did you research the content for your project? What sources did you use for your project?

Subject Matter

Was there anything about the subject matter that could or did raise legal or ethical questions about the presentation of the material? How did you handle sensitive subject matter? Would you have to change anything about the project if it were to be published?